Maverick Concepts

By changing the rules of the traditional game, we can stand out, stand up, and stand for something special in the minds of those we serve.

Maverick Concepts


Embracing the reality that no one else can fully understand our individual Business experiences, these thoughts fit well in the category:

“Easier said than done.”


1.)  Value is a perception. Given that your Business is the BEST, each Stakeholder defines that differently. Regardless of what we believe, offer, and do, the value is subjective to the understanding of the Customer. When we understand “fully” what they need and want, a menu of options can be presented for their consideration. The first step to understanding is to Care; the second step is to Listen. Then, our Customers are interested in our ideas.

2.)  People buy what they want, not what they need. Many times, they don’t know what they want. If we can broaden their horizons, they might want what we have. They just don’t know it, yet! Beyond the things they need, waits opportunity; Customers want solutions to problems. The bigger their problem: the greater the opportunity, for them and us. Rather than sell into a need, mutual benefit grows from letting them buy what they want.

3.)  Commodities are subject to price manipulations; Uniqueness isn’t. One business appears to be just like the next. Until… we have “something” no one else can deliver. At that moment, the messenger becomes Priceless. Example: Plumbing supplies can be purchased by the Consumer at the “lowest” cost; their Value is dependent upon a Plumber knowing what to do with them. By knowing how to “fix the leaks,” we move from the problems of the Past through the Present Value into the opportunities of the Future.

By changing the rules of the traditional game, we can stand out, stand up, and stand for something special in the minds of those we serve.

At that moment, there are no competitors. We stand alone!

www.kimfoard.com

iiWii

Our worldview is challenged by an acronym for, “Kind of Zen-ish generic response to a wide range of stupid what and why type questions.”

To the Power of E

The “Wii” is recognized as, “Games that are easy to play and fun for everyone.” Less well known and recognized is “iiWii”. According to the Urban Dictionary, it is the acronym for, “Kind of Zen-ish generic response to a wide range of stupid what and why type questions.”

It Is What It Is

The definition continues:

iiwii – pronounced (‘e’-‘wee’) – It Is What It Is. 1) An all encompassing short word to sum up an agreed upon and or well understood simple and obvious situation or action. 2) A simple reply to an obvious statement of fact of which there is little or nothing that can be done to change the situation or action.

Many times, the response to an unpleasantness is expressed by, “Well, you can’t fix stupid.”

Or, in other words an acceptance of, “It Is What It Is.”

Does anyone actually believe they are stupid? We, all, do “stupid” things. Does that make us stupid?

Reality is our perception of it.

From our vantage point, we see “stupid people” every day. Or, are they (just like us) doing the very best they can with what they know and what they have? I’ve taken the time to interview a few and, sure enough, they assure me they are doing their best!

The point is: They think they have done their best. I think they are behaving stupidly.

It Is What It Is

For a fact, the beliefs are different. By default, they must be: We are unique creations, one-of-a-kind, broke-the-mold, and very special in the greater scheme of the Universe.

Yet, we are not the center of that universe. We have this “perch of a view” that is uniquely ours. Think about the stories of: an accident, where everyone has a different account of what happened; a tax return, where a dozen accountants each come up with a different result; even, this tome, which will touch each person differently.

If the question is: Why? The answer is: We all see it differently because of our individual, and unique, education and experience. Same set of facts: different conclusions by each and every participant.

It Is What It Is

This is what It is:

I Give

You Decide

You give; another decides. The power to give is within our control. What another does with the gift is outside our control. Our gift may be accepted, or rejected. We give what we are able and willing. Others accept what is pleasing to them. Simple as that.

In keeping with the proverb, “The greatest love is that which is given,” there is a secret in the Karma of “what goes around comes around.” There is a power freely flowing from the Universal Principle involved. We give; we receive. The more we give; the more we receive.

It Is What It Is

Comments from Wikipedia:

Ninetendo’s spelling of “Wii” with two lower-case “i” characters is meant to resemble two people standing side by side, representing players gathering together.

The company has given many reasons for this choice of name since the announcement; however, the best known is: Wii sounds like ‘we’, which emphasizes that the console is for everyone. Wii can easily be remembered by people around the world, no matter what language they speak. No confusion. No need to abbreviate. Just Wii.

Just we. E-We.

Think of that first E as representing the word “Empower”.

Then, when tempted to judge another, remember:

Good, better, best.

Never let it rest.

‘Til our good is better,

And, our better is best!

It Is What It Is

www.kimfoard.com